The Holiday Hustle is an event supporting Craven Smart Start's initiatives for early childhood education and family support in Craven County. It features the Tinsel 10K, Jingle Bell Jog 5K, and Santa Family Fun Run, each with courses in downtown New Bern. Virtual options include the 12 Days of Christmas Challenge, allowing exercise in various forms. Participants can earn medals, and in-person registrants receive a performance t-shirt. Awards are given for top finishers in various age categories. The event aims to expand services for children and families through funds raised.