The Rodeo Run, sponsored by ConocoPhillips, supports the Houston Livestock Show and Rodeo's educational initiatives. Participants can join in-person for various race formats or opt for the Sleep-In option while still receiving a T-shirt. Donations made through the event contribute to the Livestock Show and Rodeo, with tiered appreciation tokens for donors. A post-race celebration occurs at Eleanor Tinsley Park. Participants can choose to pick up race packets on-site or have them mailed. Engage with the event and the Houston Livestock Show and Rodeo through social media or their official website.