The Reforest Frenzy, hosted by John's Bluegrass Racing Company in partnership with ASICS and Lexington’s Division of Environmental Services, supports Reforest the Bluegrass initiatives by using race proceeds to fund tree planting efforts. The event is held at Hisle Farm Park. Participants receive a commemorative shirt and the option to take a tree to plant at home. This effort is part of the ongoing sustainability initiatives by John's Run/Walk Shop, which also involves recycling programs and partnerships aimed at environmental protection. ASICS contributes by aligning the event with their environmental goals.